48 Brands Receive Superbrands Recognition at Gala Event
Superbrands, the independent authority and arbiter of branding, recognised and honoured forty-eight leading brands from the UAE who were awarded Superbrands status at the 15th annual Superbrands honor event, which was held at the Intercontinental Hotel in Dubai Festival City. The 2019 Superbrands book was revealed at the event Business in Dubai , also dubbed the ‘Oscars of Branding’. “Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect. Consumers have endless choices and only open their wallets for the brands they really love, ones they feel they can relate to, and ones they feel care about them. The one common trait that all the Superbrands have is that they have started thinking less as companies and more as friends of their customers and the brand-consumer relationship is growing closer,’ said Mr. Mike English, Director, Super brands Dubai Careers Mi...