48 Brands Receive Superbrands Recognition at Gala Event
Superbrands, the independent authority
and arbiter of branding, recognised and honoured forty-eight leading brands
from the UAE who were awarded Superbrands status at the 15th annual Superbrands
honor event, which was held at the Intercontinental Hotel in Dubai Festival
City. The 2019 Superbrands book was revealed at the event Business in Dubai, also dubbed the ‘Oscars of Branding’.
“Today, brands are competing within
crowded markets to win consumer affinity and awareness, and to do that in an
era of heightened digital communication, it’s necessary to connect. Consumers
have endless choices and only open their wallets for the brands they really
love, ones they feel they can relate to, and ones they feel care about them.
The one common trait that all the Superbrands have is that they have started
thinking less as companies and more as friends of their customers and the
brand-consumer relationship is growing closer,’ said Mr. Mike English,
Director, Super brands Dubai Careers Middle East.
With over 2,000 leading brands in the
UAE vying for the coveted Superbrands title, only forty-eight scored more than
80% of the total possible mark and were declared Superbrands by the Brand
Council. Winning this accolade is a powerful endorsement and evidence for
existing customers, potential customers, the media, suppliers, investors and
employees of each brand’s exceptional status. This year, Superbrands were voted
not only to Find a job in
Dubai by the brand council but also by
online voting, which has expanded the voting base to almost 2,000 senior
managers and marketing professionals.
“A strong brand has to engage with its
customers, make customers feel a sense of ownership and instill trust but above
all it must always deliver on its Dubai Vacancies promises, which is why
getting onto the Superbrands list is both a prestigious accolade and an arduous
task as all these criteria need to be met,” added Mr. English.
The 2019 Superbrands book is a coffee
table book, which includes a two-page profile of each Superbrand tracing the
foundation and development of the Dubai Jobs brand and a ‘Things
You Didn’t Know section’ highlighting interesting facts about the brand and its
unique achievements was also unveiled at the Tribute Event.
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