Social Media Drives An End To The Era Of ‘Couch Potatoes’

With lifestyle diseases on the rise and the Arab world grappling with the burden of high healthcare costs, can social media lead to a positive change? Experts addressing a panel session Media Marketing Dubai held on the second day of Arab Social Media Influencers Summit are optimistic.

The panel discussion moderated by MBC Presenter, Howayda Abou-Heif, with speakers including Chef and Author, Deema Hajjawi and Chef and TV Host, Osama El Sayed, observed social media can create better awareness about healthy lifestyle choices.

Chef Osama who has over 2 million followers on channels such as YouTube and Facebook feels that social media has helped him reach out masses, across the globe.

“At first, I started exploring YouTube as a platform to popularise Arab cuisine in other parts of the world. However, social media has now gained media advertising in Dubai momentum as the premier forum for information sharing and discussion and this is a huge opportunity.

“My followers are most active on Facebook and I use it to inform them on new trends or to share customised recipes that cater to people with various health concerns, such as sugar or gluten free recipes,” said Chef Osama.

Deema Hajjawi discussed how social media had increasing relevance in the Arab world where cholestrol and obesity-related issues were a huge concern. “With social media, more people are aware of healthier eating habits and it also provides easy access to information, recipes and tips from a wide variety of experts at the click of a button.

“My own health philosophy has always been everything in moderation and I have tried to reflect that in my recipes and blogs. I find that my followers in the Middle East are mainly on Instagram. Dubai Business Recommending portion sizes as well as providing links to certify nutrition boards are some of the methods I have used to create greater awareness,” said Deema.

Organised under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Arab Social Media Influencers Summit brought together more than 1500 social media experts from Arab countries and across the world for Business in Dubai. As many as 38 leading speakers and influencers inspired young Arabs to employ their innovative ideas to serve the Arab community through optimal use of social media channels.

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