Emaar Hospitality Group Reinforces Its Market Outreach To China With A Sales And Marketing Partnership Agreement With Youli Hospitality Consulting
Youli
Consulting will promote the premium hotels under Emaar Hospitality Group’s
luxury Address Hotels + Resorts and Vida Hotels and Resorts across all key
markets in China
Emaar
Hospitality Group, the hospitality and leisure business of Emaar Properties
PJSC – the master developer of Burj Khalifa and The Dubai Mall is reinforcing
its market outreach to China with a sales and marketing partnership agreement
with Youli Hospitality Consulting Co Ltd, the leading Dubai
Directory representation
company in China.
As
per the agreement, Youli Consulting will promote the premium hotels under Emaar
Hospitality Group’s luxury Address Hotels + Resorts and Vida Hotels and Resorts
across all key markets in China including Beijing and Shanghai.
Youli
Consulting will promote Emaar Hospitality Group among Chinese travel and tour
operators as well as bringing Meetings, Incentives, Conferences and Exhibitions
(MICE) traffic that covers the leading corporates. In order to attract the
digital-savvy young Chinese travelers, the hotels will be promoted through a
WeChat/Weibo account which will boost the engagement across the region.
Chris
Newman, Chief Operating Officer Of Emaar Hospitality Group, said: “China
continues to be one of the fastest-growing tourism markets for Dubai, led by
its ‘China Ready’ strategy. Our hotels are among the most recognized and
sought-after by Chinese visitors for its Media
Marketing Dubai proximity
to attractions such as Burj Khalifa and The Dubai Mall that are visited by 97
percent of all tourists to the city. Through our partnership with Youli
Consulting, which has rich sales and marketing experience in the industry, we
aim to strengthen guest arrivals from China.”
Li
Lei, Founder Of Youli Consulting, added: “Dubai is today among the most
in-demand destinations among the Chinese travelers. As a leading representation
company in the country, we understand the aspirations and needs of Chinese
guests and we will promote Emaar Hospitality Group’s hotels in Dubai to young
travelers, middle-class families, MICE agencies and corporates. We Dubai
Business are
confident that our integrated approach to enhance the visibility of our partner
brands as well as our practical experience to make overseas hotels ‘China
Ready’ will contribute to increased guest traffic from China to Emaar
Hospitality Group hotels in Dubai.”
According
to the Dubai Tourism data, the number of Chinese travelers Media
Advertising in Dubai
has increased to 13% in the first quarter of 2019 itself. Emaar
Properties has its representative offices in China to promote property sales in
the country and has also announced plans to expand its Address branded hotels
to key cities in China.
Emaar
is also developing the largest Chinatown in the Middle East at Dubai Square,
the retail destination of the future.
Comments
Post a Comment